What is the process of contacting carriers via telephone in an effort to solicit your dispatching services to them?

• A. Networking
• B. Cold emailing
• C. Prospecting
• D. Cold calling

Answer: (D)

Calling to reach out to carriers you haven’t spoken with before, with the aim of selling your dispatching services, is cold calling. The defining part is the direct, unsolicited phone contact used to solicit business from potential clients, specifically by phone. In freight dispatching, this means dialing carriers to introduce your services and seek a working relationship.

Networking involves building relationships through events, referrals, or online connections over time, not the direct pitch by phone. Cold emailing uses a message instead of a live call. Prospecting is the broader activity of finding and qualifying potential customers and can involve various channels, not just phone calls. So the phone-based, unsolicited pitch best fits cold calling.